gigaaa - your new life companion
gigaaa in 2019
In 2018 AI personal assistants have started to change the game for users, marketers, and retailers. Amazon Alexa and Google Assistant have taken the lead in a race that looks like the ultimate technology to control user and user’s decision-making. But what did retailers and marketers do to adapt to this new paradigm?
Well, they simply connected to Amazon and Google and follow in a passive way what happens next. Some people understand that Voice Interfaces are pretty cool and simple to use, but most people have no understanding and even worse, most companies do not understand the consequences of latest developments in the market led by Amazon Alexa and Google Assistant. The reality is, if they make a wrong decision in 2019, they are likely to disappear in the next decade from the market forever. This reminds me of a song by Mike & the mechanics and it goes like this:
“Now that you’ve gone, How can I go on?
I can’t believe, this could happen to me
Now that you’ve gone, I’ve got to find a way
I need to know life goes on, Now that you’ve gone” 😊
What makes this momentum so important? First, it is important to understand the impact of Smart Voice Interface. Some people say it will kill or replace existing Interfaces. But I can tell you after five years of development, Voice won’t replace anything. The standard way that technology arrives is to add more than replace. The TV didn’t replace the radio. VHS and then streamed movies didn’t replace the cinema. The microwave didn’t destroy the cooker. Touchscreens are terrible in cars and on gym equipment, but they are great at making tactile applications. Computer mice are great to point and click. Each input does very different things both brilliantly and badly. We have learned to know what the best use for each is. So, Voice Interfaces will not replace the keyboard or touchscreen devices — it will become an additional way to do stuff. So far so good! We have seen keyboards in the 1960s, the computer mouse from the 1970s, the touchscreen in the 2000s and now we see the Voice Interface. The difference is, and now please pay a little more attention to this:
Voice is the only natural way of communication and that’s why it will become by far the most important input channel to interact with machines.
Making simple voice commands is easier than anything else to get outputs from and give inputs into machines. People don’t really care about the processes behind the technology, they just want it to happen in a most simple and convenient way. People want an outcome and don’t care how it happens. I don’t want to press 10 buttons to make a money transfer happen. I want to say: “send 50 Euros to Marco” and that’s it! That’s why Voice Interfaces will allow companies to build a new, a simple customer experience on top of the internet for digital services they already offer as mobile apps but making it now easier to use than ever before.
If you now combine the comfort of Voice Interfaces with artificial intelligence, then you get to a product like Amazon Alexa and Google Assistant. The success of Amazon Alexa is a gift for technology provider like us because the promotion power of Amazon helped people to understand the comfort of Voice Interfaces. But Amazon is at the same time also a threat to people’s privacy and so many businesses.
There is a growing awareness in the retail industry that the increasing use of voice assistants such as Amazon’s Alexa or “Google Home” is threatening the existence of traditional businesses. Voice Assistants will fundamentally change the economy. For example, more than 40 percent of German E-Commerce is already conducted via the Amazon platform. According to studies, every fourth German citizen has already made purchases via Smart Voice Assistants. The study of the Consulting Agency OC&C showed that 85 % of the customers bought a product, which Alexa, Amazon’s Voice Assistant, suggested to them. The consequences of the new development for the trade are fatal. Smart Voice Assistants can become an existential threat for retailers. Those services who are not accessible via Voice Assistants, will soon no longer be present in the business.
Amazon is increasingly cutting off all dealers from direct contact with customers because customers only use the perfectly developed interface of the US group. Already today, the vast majority of online consumers no longer starts a product search on the net with Google, but directly in the Amazon search bar. This means that products that cannot be found on Amazon, do no longer exist for many customers. But even retailers who sell successfully their products on the Amazon Marketplace are not immune to the danger to lose their business. Because they are dependent on the market leader and his tactics. As soon as their products sell well, Amazon simply adds this product to its assortment itself and forces competitors out of the market.
Amazon Alexa intensifies this development: as already mentioned, according to surveys, 85 percent of users take the product Alexa suggests to them first. This gives Amazon the perfect gatekeeper function. It is to be expected that Amazon will increasingly propose a product from its own range. Amazon is developing own brands for more and more product categories and displacing independent brand manufacturers. Amazon is also developing its own logistics system, independent of DHL and Co. At the end of the day, the US company will dominate the entire value chain.
The Handelsverband Deutschland (HDE) expresses itself as follows: “Smart Voice Assistants decide which product should be ordered by which dealer. In the long term, the selection and marketing processes of Smart Voice Assistants will, therefore, be an important factor for the success and failure of products and dealers,” warns Stephan Tromp, Managing Director of the HDE. This means that Amazon not only decides which product to buy but even which retailer delivers it. Handelsverband Deutschland is sure that some large and many medium-sized and small companies will miss the train of this technology and thus become victims of Amazon. Other companies, however, would use the chance with alternative solutions and could become very successful in a very short time.
This reminds me of a great reggae song by Clint Eastwood & General Saint called Stop that train:
“Cause if you miss the train I’m on, How did you know that I am gone?
And you can hear the whistle blow five hundred miles
Stop that train, I wanna get on
My baby, she is leaving me now” 😊
In 2019, we, the gigaaa team will do all we can to promote facts and advantages for you to recognize gigaaa Assistant as the better alternative to Amazon Alexa and Google Assistant. We want to position our ecosystem as a European alternative to American Voice Assistants because shared data and privacy has a much bigger relevance for people in Europe than it does in the US. In 2019 we will enter besides the German-speaking markets also Turkey, Egypt; and Russia. You can test these languages already today and get a first impression when gigaaa speaks Turkish, Arabic or Russian.
I want to say thank you to the gigaaa team and all our followers for your great support this year. Together we will make it happen and 2019 will be our kick off! Follow my blog and stay updated on developments throughout 2019. And as you might expect from me, I like to finish my last blog in 2018 with a song. It’s from Abba and it goes like this:
“So I say, Thank you for the music, the songs I’m singing
Thanks for all the joy they’re bringing
Who can live without it, I ask in all honesty
What would life be? Without a song or a dance what are we?
So I say thank you for the music, For giving it to me” 😊
I wish you all a very happy, healthy and prosperous New Year!
See you next week. Life is beautiful.
“Life is gigaaa!”
“I feel it coming, I feel it coming, babe
I feel it coming, I feel it coming, babe” 😊
Well, one thing I am telling since years, the end of smartphones is coming within the next decade and the biggest victim will be Apple. This decline is just the beginning and 2018 will be remembered as the year when Apple reached their peak revenues, profits, and market valuation. From now on be prepared to see declining values, so that Apple is likely to see more dark clouds in the coming years. Fewer smartphones and more other smart devices you can speak to will conquer the markets. Your AI assistant will become the next technology you will set up to manage your day and you will access it through all kind of connected devices like watches, earphones, glasses or smart home devices like mirrors, loudspeakers or microwaves.
We at gigaaa believe that AI assistants will replace smartphones. That´s why we have started implementing gigaaa AI assistant with a couple of devices like a smart mirror, a smart loudspeaker, and a smart bedroom clock. Within the first quarter of 2019 we will present first prototypes to the market and continue integrating with many more devices this year. World leading market research company Gartner estimates that 30% of our interactions with technology will be through conversations with smart machines by the end of this year. Now, one in six U.S. adults owns a voice-activated smart speaker or device and that number will continue to rise as well. Voice Assistant Technology is the future of business. When you think about voice technology right now, you think about simple smart home tasks. You think about how easy it is to send a text or play your favorite song. This year you will see businesses to be driven by these Voice Assistants. Speaking to Alexa for business will be as natural as doing something yourself. Voice Assistant technology will free employees up to work on more important things like anything that addresses customer’s needs. This new form of communication, in conjunction with other technology, will push businesses further than ever before. The best part about Voice Assistant technology is you don’t have to wait to use it. Large corporations are beginning to see the benefits of it and are making moves to make it a part of their business. Recently, Microsoft and Amazon formed a partnership to integrate Cortana and Alexa to better serve their customers and enhance their productivity. Amazon already has a current partnership with Logitech, which allows Alexa to be used in various vehicles on the market. Voice Assistant technology has opened a huge list of opportunities and many organizations are already taking advantage and gaining a competitive edge in the market. Anyways, be prepared to see many many devices coming to market you will be able to speak to. Devices from Amazon, Google and from gigaaa, too. I just got the lyrics on my mind of a funky song from 1981 performed by The B. B. & Q. Band called On The beat when they sing:
“Are you ready or not, It’s only up the street
Everybody’s dancin’, And everybody’s on the beat” 😊
Another big trend you will watch, social media as we know it the last 15 years will change very quickly. People are more aware of how important real friendships are compared to hundreds of fake friendships on Facebook or other social media channels. We must admit Facebook & Co separated us from each other. Don’t you think that Facebook is a lazy friendship? It is so much easier and with more quality if you stay in touch with a handful of people you love keeping in touch with. On top of that, you lose your privacy, your data is shared with companies that pay for collecting personal information from users’ profiles. Do you really want companies to use your data and do business with it? Is that the social media tool you will go on using in the future? People live in a competition to prove their life is better or cooler than anyone else’s. Why would you spend your time looking at the lives of other people instead of living your own life? Why wouldn’t you speak with someone personally to learn about their life?
What kind of friendships do you want in your life?
Be honest with yourself, wouldn’t you agree that meeting truly good friends makes happier than receiving a hundred likes from people you actually don’t care about? This reminds me of a song by Foreigner called I WANT TO KNOW WHAT LOVE IS when they sing:
“I’ve gotta take a little time, a little time to think things over
I better read between the lines, In case I need it when I’m older”😊
Setting up a gigaaa AI assistant account and using our GIG Service will offer you a whole new experience to connect with your friends in a much smarter way, more creative, more active, time-saving processes to set up your next GIGs, events or dates. You will learn the new comfort way of how to organize your time with people that really matter to you. When will you set up your first AI assistant account?
The shift in social media and more connected devices you can speak to. This is only two of many more changes you will see in 2019.
In my next blog, I will talk about other changes you can expect this year and give you a picture of what to expect from gigaaa in the future to bring further value to your social life.
Have a successful 2019. Stay tuned and see you next week.
“Life is gigaaa!”